Business Plans that Work: A Guide for Small Business, Second Edition

by: Andrew Zacharakis, Ph.D., Stephen Spinelli, Jeffry A. Timmons, D.B.A.


Abstract: With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: • Determine what to include in each plan, why, and for whom • Secure the capital you need to get the project off the ground • Assess opportunities and risks involved in your project • Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.
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Book Details

Title: Business Plans that Work: A Guide for Small Business, Second Edition

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2011 Andrew Zacharakis, Stephen Spinelli, and Jeffry A. Timmons

ISBN: 9780071748834

Authors:

Andrew Zacharakis, Ph.D. is the John H. Muller, Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference.

Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University.

Jeffry A. Timmons, D.B.A. was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top-10 book New Venture Creation.

Description: With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors, attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: • Determine what to include in each plan, why, and for whom • Secure the capital you need to get the project off the ground • Assess opportunities and risks involved in your project • Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.