Customer Survey Design, Administration, and Analysis


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Customer Survey Design, Administration, and Analysis
Customer Survey Design, Administration, and Analysis
<emphasis role="bold">Introduction</emphasis> One of the most important success factors in designing superior service products is to know your customers. For a Six Sigma company, the design decision should be driven by the voices of customers. For the service industry, obtaining detailed customer data is even more important because maintaining customers’ loyalty is extremely vital for the survival of a service institution. The customer survey is an essential tool that can yield information about customer expectations and customer satisfactions and assi…
Citation
Kai Yang: Design for Six Sigma for Service. Customer Survey Design, Administration, and Analysis, Chapter (McGraw-Hill Professional, ), AccessEngineering Export