Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur

by: Steven Rogers


Abstract: The premier guide to setting up and managing your business's finances. Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come. Entrepreneurial Finance, Third Edition, offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream. This exciting update covers all the major topics that have made Entrepreneurial Finance the definitive book on the subject—from understanding financial statements and measuring cash flow to making a company profitable, valuing a company, and raising additional debt and equity capital—as well as brand-new, need-to-know information about: • Marketing your crowdfunding campaign to finance not only technology companies, but also arts, sciences, biotechnology, and community development organizations • Pursuing "intrapreneurship," or the financing of growth within an existing company using a mindset of entrepreneurship • The "Entrepreneurship Spectrum," or the many ways to pursue your dreams of running your own company • Discovering sources of debt and equity capital for the fast-growing millions of women and minority business owners Entrepreneurial Finance clearly explains the inescapable rules of timeless financial and business principles by using real-world examples and in-depth case studies. It features expert coverage of phantom stock, options, and ratio analysis used for businesses small and large. Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity in the most difficult economy in generations.
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Book Details

Title: Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2014 McGraw-Hill Education

ISBN: 9780071825399

Authors:

Steven Rogers is Senior Lecturer at Harvard Business School, his alma mater, where he teaches finance, each year, to hundreds of worldwide high-growth entrepreneurs, business owners, and corporate leaders. He was previously the Gordon and Llura Gund Family Distinguished Professor at the Kellogg School of Management, where he was the most decorated professor in its history. He was selected Professor of the Year a record two times in the MBA program and 26 times in the Executive MBA program. He is a recipient of the "Entrepreneur of the Year Award" by Ernst and Young.

Description: The premier guide to setting up and managing your business's finances. Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come. Entrepreneurial Finance, Third Edition, offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream. This exciting update covers all the major topics that have made Entrepreneurial Finance the definitive book on the subject—from understanding financial statements and measuring cash flow to making a company profitable, valuing a company, and raising additional debt and equity capital—as well as brand-new, need-to-know information about: • Marketing your crowdfunding campaign to finance not only technology companies, but also arts, sciences, biotechnology, and community development organizations • Pursuing "intrapreneurship," or the financing of growth within an existing company using a mindset of entrepreneurship • The "Entrepreneurship Spectrum," or the many ways to pursue your dreams of running your own company • Discovering sources of debt and equity capital for the fast-growing millions of women and minority business owners Entrepreneurial Finance clearly explains the inescapable rules of timeless financial and business principles by using real-world examples and in-depth case studies. It features expert coverage of phantom stock, options, and ratio analysis used for businesses small and large. Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity in the most difficult economy in generations.