Green Building Bottom Line: The Real Cost of Sustainable Building
by: Martin Melaver, Phyllis Mueller
Abstract: As any builder knows, cost estimation and reality are often two very different things. The Green Building Bottom Line makes the case for green building by providing the insights and data that demonstrate the true costs and benefits of building green. It’s a “why to" and a “how to" that explores everything from the ground up. The Green Building Bottom Line puts an entire development team at the table to better understand both the issues encountered and what’s behind the perceived price premium for building green. This candid and transparent account explores every aspect of green development on groundbreaking projects, from the nation’s first all-retail LEED core and shell project to an innovative multitenanted LEED-Existing Buildings office project, to a mixed-use hotel-retail-condo project in a transitional urban market. The authors focus on such issues as values, culture, life-cycle costs, insurance, financing, coordinating a team, marketing, and negotiating leases.
Full details
Table of Contents
- A. MCGRAW-HILL’S GREENSOURCE SERIES
- B. About the Editors
- C. ABOUT THE CONTRIBUTORS
- D. ACKNOWLEDGMENTS
- E. INTRODUCTION
- 1. NARRATING VALUES, SHAPING VALUES, CREATING VALUE
- 2. “GREEN GLUE”: HR PRACTICES AND PROCESSES THAT MAKE SUSTAINABLE VALUES STICK
- 3. GREEN FROM THE INSIDE OUT
- 4. GREEN IS THE COLOR OF MONEY
- 5. GREEN IS (ALSO) THE COLOR OF INEXPERIENCE: LEARNING FROM A LEED PILOT PROJECT
- 6. EXISTING BUILDINGS: THE GREEN-HEADED STEPCHILD OF THE SUSTAINABILITY MOVEMENT
- 7. DOLLARS AND (COMMON) SENSE: REALIZING THE VALUE OF GREEN FOR KEY USERS
- 8. SUSTAINABLE BROKERAGE: DIFFUSING GREEN PRACTICES TO GAIN BROAD MARKET ACCEPTANCE
- 9. THE FINE PRINT: LEGAL ISSUES IN GREEN BUILDING PROJECTS
- 10. MARKETING SUSTAINABLE DEVELOPMENT: A MILLION SHADES OF GREEN
- 11. CONCLUSION: INSCRIBING KEY LESSONS LEARNED INTO THE FABRIC OF A GREEN BUSINESS
Tools & Media
Expanded Table of Contents
- A. MCGRAW-HILL’S GREENSOURCE SERIES
-
B.
About the Editors
-
C.
ABOUT THE CONTRIBUTORS
-
D.
ACKNOWLEDGMENTS
-
E.
INTRODUCTION
- 1. NARRATING VALUES, SHAPING VALUES, CREATING VALUE
- 2. “GREEN GLUE”: HR PRACTICES AND PROCESSES THAT MAKE SUSTAINABLE VALUES STICK
- 3. GREEN FROM THE INSIDE OUT
- 4. GREEN IS THE COLOR OF MONEY
- 5. GREEN IS (ALSO) THE COLOR OF INEXPERIENCE: LEARNING FROM A LEED PILOT PROJECT
- 6. EXISTING BUILDINGS: THE GREEN-HEADED STEPCHILD OF THE SUSTAINABILITY MOVEMENT
- 7. DOLLARS AND (COMMON) SENSE: REALIZING THE VALUE OF GREEN FOR KEY USERS
- 8. SUSTAINABLE BROKERAGE: DIFFUSING GREEN PRACTICES TO GAIN BROAD MARKET ACCEPTANCE
- 9. THE FINE PRINT: LEGAL ISSUES IN GREEN BUILDING PROJECTS
-
10.
MARKETING SUSTAINABLE DEVELOPMENT: A MILLION SHADES OF GREEN
- Setting the Green Stage
- Getting Organized
- Green Marketing 101 for a Different Type of Product
- Public Relations—Gaining Credibility and Support
- How and When to Use Public Relations
- Making Your Shade of Green Work for You
- Putting Some Dollar Figures on All This Marketing Sense
- The Green Marketing Strategy for Paradigm Change
-
11.
CONCLUSION: INSCRIBING KEY LESSONS LEARNED INTO THE FABRIC OF A GREEN BUSINESS
Book Details
Title: Green Building Bottom Line: The Real Cost of Sustainable Building
Publisher: : New York, Chicago, San Francisco, Lisbon, London, Madrid, Mexico City, Milan, New Delhi, San Juan, Seoul, Singapore, Sydney, Toronto
Copyright / Pub. Date: 2009 The McGraw-Hill Companies, Inc.
ISBN: 9780071599214
Authors:
Martin Melaver
LEED AP, is CEO of Melaver, Inc., which develops, acquires, manages, owns, and brokers
sustainable commercial and residential real estate in the southeastern United States.
Phyllis Mueller
is an experienced editor and writer in the field of business and the environment.
She has hands-on experience in the construction industry.
Description: As any builder knows, cost estimation and reality are often two very different things. The Green Building Bottom Line makes the case for green building by providing the insights and data that demonstrate the true costs and benefits of building green. It’s a “why to" and a “how to" that explores everything from the ground up. The Green Building Bottom Line puts an entire development team at the table to better understand both the issues encountered and what’s behind the perceived price premium for building green. This candid and transparent account explores every aspect of green development on groundbreaking projects, from the nation’s first all-retail LEED core and shell project to an innovative multitenanted LEED-Existing Buildings office project, to a mixed-use hotel-retail-condo project in a transitional urban market. The authors focus on such issues as values, culture, life-cycle costs, insurance, financing, coordinating a team, marketing, and negotiating leases.
