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GREEN IS THE COLOR OF MONEYGREEN IS THE COLOR OF MONEYDENIS BLACKBURNESUMMARYIn this chapter, Denis Blackburne, CFO of Melaver, Inc., first considers the costs of gaining green expertise, looking at the cost of the learning curve and how a company can learn from some of the more expensive mistakes made by Melaver, Inc. From there, Blackburne examines the various ways a company could not only recoup its initial investment in going green but actually could profit handsomely from it. Section two of the chapter…
Martin Melaver; Phyllis Mueller: Green Building Bottom Line: The Real Cost of Sustainable Building. GREEN IS THE COLOR OF MONEY, Chapter (McGraw-Hill Professional, 2009), AccessEngineering