Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

by: Carmine Gallo


Abstract: A "Think Different" approach to innovation, based on the Seven Guiding Principles of Apple CEO Steve Jobs. In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity—and real innovation—in any workplace.
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Book Details

Title: Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2011 Carmine Gallo

ISBN: 9780071748759

Authors:

Carmine Gallo is a communications coach for the world's most admired brands. He is an author and columnist for Bloomberg Businessweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, and Forbes.com, and in The New York Times, The Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com.

Description: A "Think Different" approach to innovation, based on the Seven Guiding Principles of Apple CEO Steve Jobs. In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity—and real innovation—in any workplace.