One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

by: Stephen Key


Abstract: Companies all over the world are hungry for your idea! Make a single sale, and then sit back and watch the money roll in. It's what countless go-getters have been doing since the first edition of this book hit the entrepreneurial world like a tidal wave—and if you follow the steps laid out, you can experience the same. Stephen Key has spent the past 30 years developing ideas for new products, licensing them, and collecting royalty checks. Big companies know that the best ideas come from people like you, and they're willing to pay big money for them. They pay for your patents, they handle manufacturing and distribution, they take on all the risk. And you retire early—or move on to your next idea. In One Simple Idea, Key walks you through the entire process of creating the perfect partnership with an established company, including proven ways to: • Make a realistic assessment of the marketability of your idea • Take simple steps to ensure that your idea remains your idea • Develop a convincing pitch to potential licensees • Find the right company, make the sale, and live the good life "The opportunity for creative people to profit from their ideas has never been greater, because open innovation is that much more popular," Key writes. This new edition has been updated with the latest cutting-edge tools and insightful strategies you need to license your ideas, including how to create a video sell sheet, work more effectively with freelancers, prevent workarounds, and get in via trade shows. Why work for the big companies when you can have them work for you? It's a lot easier to achieve than you think. In fact, all you need is One Simple Idea.
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Book Details

Title: One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2016 Stephen Key

ISBN: 9781259589676

Authors:

Stephen Key founder of the coaching business inventRight, has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of revenue. Along the way, they have enabled him to design the Licensing Lifestyle of his dreams, which includes living in Lake Tahoe and traveling around the world for months at a time with his family, all while managing his business affairs merely with an iPhone. His course has attracted more than ten thousand students around the world who he teaches to do the same.

Description: Companies all over the world are hungry for your idea! Make a single sale, and then sit back and watch the money roll in. It's what countless go-getters have been doing since the first edition of this book hit the entrepreneurial world like a tidal wave—and if you follow the steps laid out, you can experience the same. Stephen Key has spent the past 30 years developing ideas for new products, licensing them, and collecting royalty checks. Big companies know that the best ideas come from people like you, and they're willing to pay big money for them. They pay for your patents, they handle manufacturing and distribution, they take on all the risk. And you retire early—or move on to your next idea. In One Simple Idea, Key walks you through the entire process of creating the perfect partnership with an established company, including proven ways to: • Make a realistic assessment of the marketability of your idea • Take simple steps to ensure that your idea remains your idea • Develop a convincing pitch to potential licensees • Find the right company, make the sale, and live the good life "The opportunity for creative people to profit from their ideas has never been greater, because open innovation is that much more popular," Key writes. This new edition has been updated with the latest cutting-edge tools and insightful strategies you need to license your ideas, including how to create a video sell sheet, work more effectively with freelancers, prevent workarounds, and get in via trade shows. Why work for the big companies when you can have them work for you? It's a lot easier to achieve than you think. In fact, all you need is One Simple Idea.