Preface to the Second Edition


Please sign in to view the rest of this entry.

Preface to the Second Edition
Preface to the Second EditionI felt compelled to write a second edition of Bringing Out the Best in People because of the changes that I have seen since the first edition was released in 1994. These have not been changes to the science of behavior analysis, because science, unlike theory, is rooted in research and fact. Rather, this new edition is needed because of the expanded applications of behavior analysis that have taken place in business.When we released the first edition of Bringing Out the Best in People, the term behavior was just finding its way back into the vocabulary of business. After many years of being ignored or avoided, behavior seemed to be on the verge of acceptability. At that time, I …
Citation
Aubrey C. Daniels, Ph.D.,: Bringing Out the Best in People. Preface to the Second Edition, Chapter (McGraw-Hill Professional, 2000), AccessEngineering Export