Appendices 1: Quick Screen Exercise


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Appendices 1: Quick Screen Exercise
Appendices 1: Quick Screen ExerciseI. Market- and Margin-Related Issues Criterion Higher Potential Lower Potential Need/want/problem Identified Unfocused Customers Reachable and receptive
Citation
Andrew Zacharakis, Ph.D.; Stephen Spinelli; Jeffry A. Timmons, D.B.A.: Business Plans that Work: A Guide for Small Business, Second Edition. Appendices 1: Quick Screen Exercise, Chapter (McGraw-Hill Professional, 2011), AccessEngineering Export