COMPANY AND PRODUCT DESCRIPTION: SELLING YOUR VISION


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COMPANY AND PRODUCT DESCRIPTION: SELLING YOUR VISION
1010206 COMPANY AND PRODUCT DESCRIPTION: SELLING YOUR VISIONCompleting the dispassionate analysis described in Chapter 4 lays the foundation for describing your company and concept. This is the place to be passionate and sell your vision. Use both rational data and emotional appeals that support your story, but don't ramble. A concise, hard-hitting statement supported by data is impressive. Figure 5.1 lays out the major sections covered in this part of the plan. In the first paragraph identify the company name, where it is incorporated, and a b…
Citation
Andrew Zacharakis, Ph.D.; Stephen Spinelli; Jeffry A. Timmons, D.B.A.: Business Plans that Work: A Guide for Small Business, Second Edition. COMPANY AND PRODUCT DESCRIPTION: SELLING YOUR VISION, Chapter (McGraw-Hill Professional, 2011), AccessEngineering Export