THE CRITICAL RISKS AND OFFERING PLAN SECTIONS


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THE CRITICAL RISKS AND OFFERING PLAN SECTIONS
1010206 THE CRITICAL RISKS AND OFFERING PLAN SECTIONS
Critical Risks: Understanding the Critical Drivers to Your Success Every company faces a number of risks that may threaten its survival. The risks are enhanced for new ventures. Although the business plan, to this point, is creating a story of success, there are a number of threats that readers will identify and recognize. As such, the plan needs to acknowledge these potential risks, otherwise investors will believe that the entrepreneur is naive or untrustworthy and may possibly withhold investment. It is also important for you to understand these critical risks because they most often are directly…
Citation
Andrew Zacharakis, Ph.D.; Stephen Spinelli; Jeffry A. Timmons, D.B.A.: Business Plans that Work: A Guide for Small Business, Second Edition. THE CRITICAL RISKS AND OFFERING PLAN SECTIONS, Chapter (McGraw-Hill Professional, 2011), AccessEngineering Export