Market Research in the Process of New Product Development


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Market Research in the Process of New Product Development
10102041010203 Market Research in the Process of New Product DevelopmentFiona Schweitzer
Introduction Innovations represent a key factor for the sustainable, lasting success, and profitability of businesses. Despite the high importance of new product development (NPD), however, realization in practice also brings with it high failure rates.1 In addition, increasingly shorter product life cycles require early identification of customer requirements and their co…
Citation
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Market Research in the Process of New Product Development, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export