Lead User Analysis


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Lead User Analysis
10102041010203 Lead User AnalysisNikolaus Franke
User Involvement: Ford or von Hippel? Many managers adopt what could be termed the "Ford attitude." The legendary founder of the automobile multinational once coined the aphorism, "If I had asked people what they wanted, they would have said faster horses." This position is often fueled by frustrating results of attempts to ask average customers about ideas for new products and services. Often, the outcome of such efforts is "I want what I have, only better and cheaper"—which is not exactly a precise specification sheet for a new product d…
Citation
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Lead User Analysis, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export