Idea Evaluation and Management


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Idea Evaluation and Management
10102041010203 Idea Evaluation and ManagementBrian Glassman and Abram Walton
Introduction This chapter reviews the process and methods behind evaluating ideas. It further places a specific emphasis on managing this complex activity and discusses management approaches and common issues. Unlike others who may think evaluating ideas is all about selecting final ideas, this chapter describes a robust evaluation process that requires preliminary screening of ideas, gathering evidence, performing analyses, and then a final screening of ideas resulting in the selected ideas proceed …
Citation
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Idea Evaluation and Management, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export