Design Innovation


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Design Innovation
10102041010203 Design InnovationJeremy AlexisDesigners tend to think about and act on problems differently compared to engineers, scientists, and people with traditional business training. The results of design-driven projects tend to be more creative (providing a large set of nonobvious elegant solutions) and empathetic (aligned with the needs and behaviors of the target user group) compared to other approaches. This does not mean that the design approach is in any way superior to the other processes.For example, the design approach would be useless when trying to synthesize a new compound for pharmaceutical development …
Citation
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Design Innovation, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export