Service Innovation: Introduction, Methodologies, and Key Findings


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Service Innovation: Introduction, Methodologies, and Key Findings
10102041010203 Service Innovation: Introduction, Methodologies, and Key FindingsNavneet Vidyarthi and Rajesh Tyagi
Introduction Service innovations are a firm's complete management activities focused on developing and marketing new services to meet customers' needs. Literature review shows that innovations are critical for business development and survival. Research on product development is very large and varied; however, research in service innovation is still very limited. Unlike manufacturing companies that take advantage of product feat…
Citation
Praveen Gupta, MSEE; Brett E. Trusko, Ph.D., MBA,: Global Innovation Science Handbook. Service Innovation: Introduction, Methodologies, and Key Findings, Chapter (McGraw-Hill Professional, 2014), AccessEngineering Export